Email Marketing

• The Art of the Call to Action (And What You’re Doing Wrong) by Dan Kenitz — Published in Marketing & Brands, Tips & Tricks on December 03, 2018

  How to write call to actions that actually make people want to engage

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• These 10 Tips Will Improve Your Business Writing Skills by Mary Walton — Published in Miscellaneous, Small Business, Tips & Tricks on August 08, 2017

  Today, business means writing – and estimates say companies spend $3.1B on employee writing skills annually. Here's how to improve yours (for free!)

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• Why Email Automation Boosts Sales by Kiera Abbamonte — Published in Marketing & Brands, On a Roll on June 15, 2017

  We're still talking about email marketing – why? It's the most effective & efficient marketing channel, and automation has opened even more new doors.

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• Using Email to Recover Lost Customers by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on November 01, 2016

  We know it's easier to retain customers than to win new ones. How can you use email to bring existing customer back from the edge of

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• 18 Sensational Tools for Small Business Digital Marketing by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground, Small Business, Tips & Tricks on September 06, 2016

  Digital marketing is a veritable smorgasbord for today's resource-strapped small businesses. We've pulled together the top tools to help you pull it off.

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• Perfect Emails: Putting It All to the Test by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on June 28, 2016

  To maximize the results of your email campaigns, it’s important to craft the best possible version of an email. That’s where A/B testing comes in.

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• Perfect Emails: Determining Timing and When to Send by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on June 21, 2016

  When you send an email does affect how it performs. We show you how to find the best send time for your audience.

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• Perfect Emails: How to Write Subject Lines That Entice by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on June 14, 2016

  Few elements have a bigger impact on an email campaign than the subject. We’re diving into how to craft irresistible subject lines that get opens.

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• Perfect Emails: How to Design for Conversions (With Examples) by Kiera Abbamonte — Published in Marketing & Brands, On a Roll on June 09, 2016

  With email marketing, design isn't everything, but it's a whole lot. Learn how to build well-designed email campaigns that convert like crazy.

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• How Being Honest and Vulnerable Can Actually Help Your Business by Mary Mallard — Published in Marketing & Brands, Off the Ground on April 19, 2016

  Mistakes happen, but they don't have to be something you hide from! Learn how we turned a mistake into a positive experience for our customers.

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