A/B Testing

• Find the Right Balance of Tactics to Maximize Your Marketing Budget by Dan Kenitz — Published in Marketing & Brands, Off the Ground, Small Business on June 13, 2017

  If you have big marketing goals and a tiny budget, success means finding that sweet spot mix of tactics to make the most of your limited spend. Here's how.

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• The 4 Most Important Things to A/B Test on Your Small Business Website by Dan Kenitz — Published in Marketing & Brands, On a Roll, Tips & Tricks on June 06, 2017

  What if you could change one element on your website and instantly increase your sales? That's the power of A/B testing. And these elements are must-tests.

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• How Small Businesses Can Win with Pay-Per-Click (PPC) Advertising by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on May 30, 2017

  You have a limited marketing budget and a team that's stretched thin – does that mean you can't win big with PPC ads? Nope.

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• 5 Psychological Pricing Strategies to Use in Your Small Business by Bernard Meyer — Published in Marketing & Brands, Off the Ground on April 10, 2017

  Product pricing strategy is a complicated realm. Use these 5 strategies based in psychology to maximize your revenue and keep customers happy.

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• Perfect Emails: Putting It All to the Test by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on June 28, 2016

  To maximize the results of your email campaigns, it’s important to craft the best possible version of an email. That’s where A/B testing comes in.

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• Design Best Practices to Help You Craft a Beautiful Small Biz Website by Kiera Abbamonte — Published in Off the Ground on August 13, 2015

  Small businesses can't hire an expensive agency to design their website, but it still has to be awesome. Here's how to DIY yoursmall biz web design.

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• 19 Ways Entrepreneurs Can Acquire Customers by Justin Mares — Published in On a Roll on September 04, 2014

  Justin Mares, author of Traction, shares the only 19 ways that startups acquire customers, as well as a boatload of info on how businesses grow!

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• The Errors of A/B Testing: Your Conclusions Can Make Things Worse by Mike Morris — Published in On a Roll on January 16, 2014

  Mike Morris, our Vice President of Customer Acquisition & Retention, dives deep to discuss the importance of avoiding Type II Errors in A/B testing.

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• How to NOT Screw Up Your A/B Tests by Grasshopper Team — Published in On a Roll on January 14, 2014

  You're on board with A/B testing, but are you sure you know what you're doing? Read this post to ensure you don't screw things up!

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• A/B Testing: Everything You Need to Know to Get Started by Ritika Puri — Published in Getting Started on January 12, 2014

  Have a website up and running? Great! Now, it's time to A/B test the elements of your website to make sure they give you the results you want.

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