Creating Your Marketing Strategy

Marketing Strategy Tactics to Remember

Brainstorming the business message (:29)

• Start your "brain dump" by heading to an offsite location (park or coffee shop) to get the creative juices flowing.
• Imagine that a member of your target audience is right in front of you and you're having a conversation about the business. This will help you determine if your business message is getting across effectively.

Performing industry analysis (1:23)

• Request data on specific industry topics from helpful resources such as market research companies.

Keeping up with market trends (1:40)

• Be attentive to where trends are headed, not where they are in present time.

Performing competitive analysis (2:02)

• The first step in your competitive analysis should be a Google search to see which websites come up for keywords you want to target. This will allow you to see who your competition is.
• Get insight on how the competition communicates with customers by checking out social media profiles.

Identifying your audience (2:53)

• Make your customers understand that your business is doing something of value for them.

Selecting marketing channels (3:23)

• To begin, utilize simple, free or low-cost tools like social media.
• Test your message on your friends, family and industry peers to see if it's resonating.

Deciding on product pricing (3:58)

• Start with sample pricing and get feedback
• Make sure pricing is attentive to the overall mood of the market

• ^{Share this lesson}
  1. 
  2. 
  3.